Strengthening its portfolio in personal and household care segment, FMCG major Godrej Consumer Products today said it has acquired 'Swastik' and 'Genteel' brands for an undisclosed amount.
The Godrej group is said to have acquired these major brands, Genteel and Swastik Shikakai, from Mumbai-based Priya Kothari family, which is now said to be keen on focusing on its engineering business.
Genteel and Swastik Shikakai jointly have an annual turnover of around Rs 30 crore. Both Genteel- a liquid detergent brand, and Swastik Shikakai-a niche hair wash soap, have been operating in the Indian market for decades. The brands, which were earlier owned by the Sarabhai family, were later bought out by the Kothari family two decades ago.
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